Mustbi · Voice AI

Meet Alaina.

Your private AI assistant

She answers by voice, manages your cart, navigates the site for you, and executes exactly what you need.

Talk to Alaina

The difference

Sad reality vs
Alaina AI engine

In-store experience

What metal is this?

🤷"It's... some kind of premium alloy."

Do you have a 24" chain?

🚶"Let me check in the back..."

Can I get something engraved?

❌"We don't do that here."

Is this safe for sensitive skin?

🤔"I think so? Let me ask my manager."

With Alaina

🎤 "What metal is this?"

🔊"316L surgical-grade steel. 16-18% chromium, hypoallergenic, waterproof."

🎤 "24 inch chain?"

🔊"Cuban Curb 4mm, in stock. Adding it to your cart now."

🎤 "Engrave Stay Strong on it."

🔊"Done. MOPA laser engraving applied. Want a gift box?"

🎤 "Is it safe for sensitive skin?"

🔊"100% nickel-free. Medical-grade certified. Zero reactions."

Real questions, real answers

They asked. Alaina delivered.

Material Question

"What's the difference between titanium and 316L? I work with my hands a lot."

Full material comparison in seconds

Gift Guidance

"I need something personal for my girlfriend's birthday. minimalist, under $80."

3 curated options with engraving suggestions

Durability Check

"Will PVD gold coating hold up in the shower? I never take my jewelry off."

Detailed coating durability breakdown

Configuration

"Help me build a set. chain and pendant with 'Stay Strong' engraved."

Guided through M. Forge step by step

Skin Sensitivity

"I have a nickel allergy. Which of your metals are safe for me?"

Medical-grade options with allergy data

Cart by Voice

"Add the Fierté in 24 inches and remove the Solera from my cart."

Cart updated instantly by voice

We didn't build Alaina to sell more. We built her so you'd never have to buy blind again.

Simon · Founder, Mustbi Steel

What she does for you

Your AI-Powered
Private Assistant

She guides you, informs you, and helps you choose based on what really matters.

Speaks Like a Human

Voice-first. Ask anything out loud. Alaina responds naturally, like a real expert standing next to you.

Manages Your Cart

Say "add this to my cart". done. Change quantities, remove items, apply engraving. All by voice.

Navigates For You

"Show me titanium pendants". she opens the page. Your voice controls the entire site.

Real Material Knowledge

316L specs, PVD coating, titanium grades, hypoallergenic data. trained on years of our research.

Guided Configuration

Building a custom piece? Pendant, chain, engraving. step by step, at your pace.

Private & Personal

Dedicated to your session, your needs. Like a personal consultant. 24/7 in 90+ languages.

Ready?

Just say what you need.
She'll handle the rest.

Voice or text, in 90+ languages. Your assistant is ready.